Rohr will partner with company representatives to offer product and system design training for engineers, contractors and wholesalers. He has worked in the plumbing and hydronics industry since early childhood with his father, Bob “Hot Rod” Rohr, a well-known Caleffi trainer.
We discuss the importance of workforce development initiatives with Carl Pinto Jr., senior director of marketing communications, Bradford White Corp., as well as the state of industry trade shows and what the company is doing to strengthen customer relationships now that we're more than six months into the COVID-19 pandemic.
The company is strengthening its North American sales presence with the appointment of new agencies in key geographical areas. All four agencies are luxury market specialists in their respective territories targeting the architect and design community with reach into the high-end consumer market.