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McLaughlin is charged with collaborating with AD’s members and boards to identify new areas of added value for its community, beyond the core functions of a buying and marketing group.
Under the company's rebranding initiative, ignited in 2020, the brand has prioritized streamlining revenue-generating operations for contractors and their customers, further propelled by the website relaunch.
Success can be defined in many different ways: providing value, being the “go-to” company/individual, revenue and earnings, visibility, fame, accomplishment, relevance, etc.