Midland Industries has announced that Lisa Heft has joined the company as its Industrial Market Western Regional manager. Heft will be working with the company’s representatives and customers to expand and grow in the Western Region. She comes to Midland Industries from Northwest Hydra Line where she worked for more than two decades. Heft will be based out of Seattle.

At Northwest Hydra Line, Heft was the general manager and built a strong foundation in supplying distributors with fittings, adapters and couplers. She understands the many ways that support, special sourcing and convenience affects the success of distribution customers.

“I have been the beneficiary of working with amazing people and making lifelong friendships across the world over the last 25 years. What I love the most about this industry is the fact you never stop learning. Every day brings a new challenge and a new opportunity for growth,” said Heft.

“Lisa is a phenomenal communicator and has an innate skill for meeting our customers’ demands and showing how our company adds value beyond our product lines. She is well connected in the Northwest region and has deep knowledge of so many aspects of the industry, which is exactly what we are looking for to support our customers,” said Scott Bardreau, chief sales officer for Midland Industries.

Midland Industries is an industrial distribution platform comprised of Anderson Metals, Midland Metal Mfg., Buchanan Rubber, and Mid-America Fittings. The company is a leading North American distributor and manufacturer of valves, fittings, hoses, couplings, and related products.

“We brought together the leading businesses in the industrial distribution space and leverage best practices across the platform,” said Vince Hodes, CEO of Midland Industries. “Having leading companies on one platform means we can and do attract top talent, plus we give them the latitude to use their expertise and skills as they see fit. That’s how we’ll expand our dynamic, growth-oriented company and serve our like-minded customers.”