Nortek Global HVAC, a leading manufacturer of HVAC equipment, has recently named five Winsupply locations as HVAC wholesale distributors for its Frigidaire brand in Florida. Winsupply’s Florida locations of Tampa, Port St. Lucie, Pompano Beach, Port Charlotte and Ocala will carry residential and light commercial Frigidaire packaged units and split systems up to five tons, as well as furnaces.
“Frigidaire offers consumers a nationally-recognized brand featuring the thermal transfer, reliability and efficiency superiority of all-aluminum coils, which is the future of the industry,” said Steve McAleese, regional sales manager, Nortek. “It’s a premium brand that offers consumers the most modern technology the HVAC industry has to offer.”
Winsupply is also offering Frigidaire’s Business Builder marketing tools and assistance program to contractors, which includes professional sales presentations for tablets, website building, dealer locator listings, personalized brochures, homeowner e-newsletter content, logos, and other promotional help.
Frigidaire is expected to flourish in Winsupply’s wholesale environment. “Being independently-owned is our competitive edge, because we can implement local decision-making backed with the buying power of a national corporation,” said John German, president, Winsupply of Tampa, a full-line wholesaler that is the largest of the five locations with a 29,000-square-foot warehouse/wholesale showroom space and four delivery trucks.
Winsupply Inc. has 600 independently-owned wholesale distribution locations throughout 45 states. The 62-year-old company’s headquarters is based in Dayton, Ohio.