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Home » Hansgrohe Supports Local Community Through "Masco Million Differences" Campaign

Hansgrohe Supports Local Community Through "Masco Million Differences" Campaign

December 5, 2018
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Pictured: President of Hansgrohe USA Oliver Bahr presents donation to LaAmistad, Hansgrohe team members at the Atlanta Women's Foundation luncheon, Jill Biden and Laura Bush (Photo Credit: Greg Mooney)

Hansgrohe USA, a business unit of the Masco Corporation, is pleased to support its community via “Masco Million Differences." The initiative, in which Masco Corporation, through its business units, is allocating $1,000,000 of its philanthropic funding in 2018 to support organizations across the country, is aimed at breaking down barriers to diversity and inclusion in America’s corporate workforce through education or career resources. With over 250 employees at its headquarters and manufacturing facility in Alpharetta, Georgia, Hansgrohe calls the greater Atlanta region home. The company will be supporting two important local nonprofits as a part of the Masco initiative: LaAmistad, via a $25,000 cash grant, and The Atlanta Women’s Foundation, through sponsorship of its “Numbers Too Big to Ignore” luncheon, which took place this November.

“We are pleased that we’re able to help provide funding to such exceptional nonprofits through this initiative. Part of our company philosophy is a commitment to give back to the community in which we live and work. By contributing to LaAmistad and The Atlanta Women’s Foundation, Hansgrohe USA is helping to support groups that directly assist individuals in in our backyard,” said Oliver Bahr, president, Hansgrohe USA.

Funds granted to LaAmistad, the premier organization serving Latinos in Atlanta, will be directed towards supplementing the operational costs of the group’s four core educational programs. To best support Latino students who are underserved in comparison to their non-Latino peers, LaAmistad engages students, families and caregivers together as a cohesive unit to focus on long-term success. The organization provides a comprehensive program that offers educational services year-round through after-school tutoring, parent education workshops, educational summer enhancement programs and English as a Second Language (ESL) courses.

The only public foundation in Georgia dedicated solely to women and girls, The Atlanta Women’s Foundation’s mission is recognized as a catalyst for change. Hansgrohe is a benefitting sponsor of the organization’s annual “Numbers Too Big to Ignore” event. The fundraising luncheon, which took place on Wednesday, November 14, at the Georgia World Congress Center, attracted over 1,800 attendees interested in creating a healthier community by lifting up women and girls. Speakers at the event included Laura W. Bush, former first lady of the United States, and Dr. Jill Biden, former second lady of the United States—two of the country’s most compelling advocates in the fields of education and women’s issues.

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