Moen, the faucet brand in North America, is launching a new innovation and design center within The Merchandise Mart (theMART), in downtown Chicago. The 3,000-square-foot space graces the first floor of theMART within LuxeHome. Moen’s new design center will serve as a showcase for the brand’s innovations.
“Moen is constantly growing and innovating in ways that surprise our customers and the industry. It’s only natural that the next progression in the evolution of this industry icon is a fully immersive and experiential showroom at theMART,” said Mark-Hans Richer, senior vice president, chief marketing and innovation officer, Fortune Brands Global Plumbing Group. “TheMART is the ultimate arena for the latest in innovative design and décor solutions for the home, making it the ideal place to highlight how we are investing in our brand and accelerating our growth with a more rapid pace of innovation – all with the aim of helping homeowners achieve spaces that exceed their expectations.”
Each of the interactive displays and demonstrations throughout the location provides visitors with an immersive experience. The clean, modern aesthetic focuses visitors’ attention on the products and innovations, allowing them to envision how incorporating a piece from Moen will elevate their design projects. All of the latest launches and innovations are represented to give both those new to the brand and existing clientele a comprehensive look at the depth and breadth of Moen’s assortment.
In addition to the showroom, Moen’s new location includes more than 3,000 square feet of private office space, as well as open seating and conference rooms for customer consultations.