California Faucets was the recipient of the 2017 MarCom Platinum Award for Aqua Pella, the company’s latest Pixar-inspired video campaign. One of the oldest creative competitions in the world, MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs.
Aqua Pella, the story of five faucets showing off their individual, distinctive design personalities in a singing competition, received the Platinum Award in the Video/Audio, Video/Film, Marketing Product or Service category.
“With Aqua Pella, we set out to create an emotional connection with the viewer that would rise above the sea of noise in today’s media. We’re honored that the MarCom organization recognizes that there’s something special about turning an everyday plumbing product into quirky living characters,” says Noah Taft, California Faucets Senior Vice President of Marketing and Sales.
In addition to the Platinum level MarCom Award, the Aqua Pella video also received Hanley Wood’s 2017 Brand Builder Awards celebrating the hard work and accomplishments of marketers in the residential and commercial design and construction industry.