Viega LLC introduced its new website with a new, brand-compliant design and a number of improvements in regards to functionality and performance. Viega also introduced its new global image campaign.
The campaign highlights some of the high-profile installations using Viega’s solutions, including the Statue of Liberty, the Bharati research station in Antarctica and the Allianz Arena in Munich, Germany. The campaign also emphasizes Viega’s rise from a family-owned business with humble beginnings to becoming one of the largest system suppliers in the world for the plumbing and heating sectors through innovation, service and customer accessibility.
With a stronger emphasis on better usability and rapid access to information, the new Viega website provides a greater range of information on products and many other useful functions, including better ease of use, device-independence and intelligent searching.
“Viega wanted to create a more sophisticated and mobile-friendly website that emphasizes usability and rapid access to information,” said Mark Brodie, director of marketing at Viega. “Viega wants to assure customers that we are investing in the right resources and technologies to maintain our status as an industry leader, and the new website provides Viega customers with helpful support and useful tools for daily work, both in the office and on the jobsite.”
Some of the specific updates to Viega’s new website include improvements to the “Spare Parts” section, where users can obtain comprehensive technical data on Viega spare parts in digital form. The new Spare Parts page features more than 1,000 new exploded views with spare part information for historic models dating back to 1987. The website also features a watch list, which allows users to compile content from various pages and easily download the pages. Other updates include significantly enhanced and expanded product information in the online catalog.