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Home » ASTM Releases New Brand Video: “Connecting the Dots”

ASTM Releases New Brand Video: “Connecting the Dots”

December 6, 2017
ASTM Releases New Brand Video: “Connecting the Dots”

ASTM International released a new video that tells the organization’s story through the eyes of a technical expert as she goes to work, develops standards, uses helpful tools and builds partnerships.

 

The video was shown at the kickoff of two concurrent ASTM International “committee week” events held recently in Houston and New Orleans where thousands of the organization’s members will create and update standards. The Houston meetings involve fields such as petroleum, bioenergy, and commercial spaceflight while the New Orleans meetings involve cement, concrete, masonry, road materials, roofing, rubber, carbon black, fire safety, and more.

“I’m thrilled to release this succinct and powerful video that reflects ASTM International’s mission,” said Katharine Morgan, who became president in February. “In just 90 seconds, it captures how we are working with our members, customers, and partners to help our world work better.”

The video is also available with Spanish and Mandarin voiceovers. 

The organization plans to send a small gift to members and customers who mention on social media how ASTM International helps them "connect the dots" in their work, tagging ASTM International's Twitter (@ASTMIntl) and/or Facebook accounts.

The organization also released a new brochure that overviews its mission areas, available here.

 

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