Sunshine Plumbing, Heating & Air Partners with Scorpion & Doubles in Size

Sunshine Plumbing, Heating & Air took off after partnering with digital marketing agency Scorpion 1.5 years ago. After the plumbing and HVAC company launched a new website designed by Scorpion, calls instantly starting flooding in with high-quality leads and new business.

Since working with Scorpion, Sunshine PHA has more than doubled its crew and is on track to nearly double its revenue, which has led to other forms of expansion.

Scorpion is a relatively new name for us, but had a booth and gave a presentation at last October's PHCC CONNECT.

“Since signing with Scorpion, we have added five trucks and an additional dispatcher. We had four trucks previously,” Susan Frew said. “And we had to move to a new location. We tripled our space.”

Prior to working with Scorpion, Sunshine PHA was running its website, search engine optimization (SEO), and paid search ad campaigns (SEM) with another Internet marketing vendor. Everything seemed to be going fine … until that vendor dropped the ball.

According to Frew, the marketing company missed a major Google algorithm update, which tanked the company’s organic ranking (its ranking in the unpaid search results), causing business to completely dry up during their slowest month of the year.

“All of our call volume dropped down significantly,” Susan said, describing the company’s circumstances before coming to Scorpion. “We were circling the drain, the phone wasn’t ringing, and our guys were sitting on the bench.”

Here’s what the Scorpion team did for Sunshine PHA:

• Redesigned the company’s website, giving it an attractive, engaging, and mobile-friendly design

• Revamped their local SEO and paid search advertising strategy, shifting from targeting “Denver” to suburbs closer to the business’ physical location

• Created more consistent and accurate online listings on sites such as YP.com and Yelp, therefore improving the business’ web presence and local SEO

• Launched remarketing ad campaigns that allowed the business to stay visible to online users even after they left the company’s website

It didn’t take long for the jobs to come pouring in. Sunshine PHA went from a complete dry spell to booking 30 appointments on the same day its new website launched. From there, business took off. Sunshine PHA received not only more leads and jobs but better leads and jobs. Eventually, business grew so much that the company had to double the size of its team and move to a new larger location that was three times as large.

After partnering with Scorpion, Sunshine experienced a 75.1 percent increase in quarterly leads (Q2 leads, year-over-year), as well as an 87.7% increase in average job ticket value over the period of a year and a half. The company also experieced a 36.9% increase in annual revenue after its first calendar year with Scorpion, with projections of an 82.5% increase in revenue after its second calendar year.

www.scorpionhomeservices.com