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The YORK brand launched its American Quality Campaign, a fully integrated digital marketing campaign showcasing YORK employees’ commitment to quality workmanship.
Geared toward homeowners, it supports YORK contractors with a positive message and content that will engage their customers as it ties the brand to the people who put quality into YORK products.
The national campaign centers around a series of day-in-the-life videos that feature YORK employees talking about their jobs – why they go to work every day, what their work means to them and the pride they take in the work they perform.
The first of these videos features Chris, a senior test technician at the company’s Wichita manufacturing facility, a husband and the father of two young boys. Describing his job, Chris says, “We make sure the quality is right; that it’s going to run efficiently.” He adds, “You’re putting your name on something, and when you put your name on something, you want it to be the best.”
“Each of these videos tells the story of a YORK employee, at home and at work, who is driven to do the best work possible,” said Liz Haggerty, vice president and general manager, unitary products group, Johnson Controls. “In this first video, we celebrate and thank Chris, who, like so many others throughout our company, brings passion to his work every day and a commitment to take the extra steps to deliver the very best product he can, as if he is building a unit for his own home.”
With Chris’ help, YORK residential heating and cooling systems are designed, engineered and assembled in America with the highest quality standards, delivering performance, efficiency and reliability homeowners can trust. Nearly half of all YORK air conditioners, heat pumps and furnaces display the ENERGY STAR label, a government-backed symbol for energy efficiency. In addition, many are recognized by industry experts with awards such as Consumer’s Digest Best Buy ranking and the Good Housekeeping Seal of Approval.