American Standard has been recognized with a 2017 WaterSense Manufacturer Partner of the Year Award for the brand’s ongoing efforts to increase awareness about water conservation and the use of WaterSense labeled products. This is the second time American Standard has earned this honor from the U.S. Environmental Protection Agency (EPA).
The WaterSense program, sponsored by the EPA, supports product certification and encourages consumers to reduce their water usage through water-saving products and services, as well as by making simple changes in behavior to help conserve water.
American Standard is being recognized for substantially increasing media coverage for the WaterSense program, garnering more than 273 million impressions in 2016, which is a 50 percent increase over the previous year. The brand’s social media channels also touted the water conservation message.
Additionally, American Standard demonstrated a commitment to water conservation by celebrating the brand’s newest WaterSense labeled showerheads, faucets and ultra-high efficiency toilets through the Beauty in Motion truck tour, launched in May 2016.
Accepting the award on behalf of American Standard at the WaterSmart Innovations 2017 show in Las Vegas were Jay Londhe, vice president of engineering, and C.J. Lagan, senior manager of compliance and testing, LIXIL Americas.
Over the past decade, American Standard and nearly 2,000 other WaterSense partners have helped consumers save more than 2.1 trillion gallons of water, or more than the amount used by all U.S. households for 75 days.