This new lineup of Compact Tape Measures is up to 30 percent more compact than previous Milwaukee tapes and other competitors on the market. The new lineup can deliver a 25-foot long tape in a 16-foot housing! This allows for much better ergonomics while minimizing weight on tool belts, without sacrificing any durability. These new tapes are the next generation and rolling change to the company’s General Contractor Tape Measure lineup. These new tape measures continue to deliver the longest life in the industry because of proprietary Nylon Bond Blade Protection, and a 5-point reinforced frame for drop protection.