TOTO Launches Flagship Gallery in New York's Home Design District
Shoppers can view and try out – but not buy – innovative product at new showroom space.
TOTO opened a high-design, experiential Gallery to display its innovative bath products in New York's Flatiron District, the city’s Home Design Center.
Located at 20 W. 22nd Street, between 5th and 6th Avenues, near the southwest side of Madison Square Park, the new TOTO Gallery is a non-retail space that serves as an educational resource where consumers, architects and designers may come to learn more about TOTO, its innovative products and technologies, and forward-looking environmental and corporate social responsibility initiatives.
Designed by the world-renowned Gensler architectural firm, TOTO’s new Gallery boasts more than 4,000 square feet of the brand’s top designs and was inspired by the classically modern elegance of TOTO's innovative product lines. Upon entering the space, visitors are immediately greeted by a state-of-the-art technology display, which contains projection mapping, explanatory videos, 3D demonstrations, and product cutaways.
This new display brings to life visually the technological superiority of TOTO’s feature products – such as the NEOREST 750H with Actilight, Washlet personal cleansing system, Tornado Flushing System, Aero Showers' air injection technology, CeFiONtect nano-technology glaze, and EcoPower self-sustaining hydropower technology – demonstrating how TOTO achieved these advanced levels of technological innovation.
Designed with an open floor plan, the elegant space draws visitors to the NEOREST Suite, which showcases the most intuitive, design-forward collection of products available for the whole bathroom. As they visit the NEOREST vignette, guests can see what a luxury TOTO bathroom looks like when fully realized.
Interactive elements and plumbed products are strategically located throughout the space, so visitors may experience them first hand, and gain in-depth knowledge about, the wide variety of the company’s advanced technologies and innovative products.
The experiential space also offers visitors an opportunity to test drive the NEOREST 750H with Actlight and NEOREST 700H intelligent toilets in the Gallery’s restrooms.
With more than 50 product lines featured in TOTO's new flagship Gallery, visitors are able to grasp fully the wide array of TOTO products available for the whole bath space, from faucets to bathtubs, shower systems to toilets and much more.
