For this month’s issue, I spoke to Lisa Moreno of Texas Pipe and Supply. She is their marketing and communications specialist and as such has a lot to say on the topic of building relationships in the industry. I spoke with her about this is much more.
Danielle Galian: Talk a bit about your background.
Lisa Moreno: I was born and raised in Houston, Texas in the southeast side of town. I graduated from the University of Houston-Downtown in 2012 and I majored in marketing with a minor in retail management.
DG: How did you get started at Texas Pipe & Supply?
LM: After working in retail for four years, I was ready for a change. I discussed my want for an entry level marketing position with a recruiter and a week later she presented me with an opportunity. The opportunity was a part time marketing internship for a pipe distribution company. The rest is history, I have been here ever since.
DG: How is working in the PVF industry going so far?
LM: It’s been a rewarding experience. I have definitely grown a lot in my role and personally. I look forward to learning all the different aspects of the industry.
DG: As the “next generation” in this industry, what do you think is the most important quality/trait for contemporaries to exude in business?
LM: Curiosity. When you’re curious you ask a lot of questions, you learn more and you push the boundaries. With that comes change and in order for any business to succeed you need to adapt to change.
DG: This is a relationship based industry, what are some of the ways to maintain that relationship building?
LM: Having direct contact other than just email. Nowadays we hardly ever pick up the phone and have an actual conversation with a person. Take down little details, touch base with them on important dates; having that personal conversation and just showing appreciation goes a long way.
DG: What’s been the most rewarding part of your role?
LM: Seeing how much I’ve grown in the short time that I’ve been here. I’ve been given more responsibilities and more tasks and more freedom. And I think that’s because they see that I can take on a challenge and deliver the results. So that’s been very rewarding.
DG: What’s been the most challenging part of your role?
LM: Learning about the industry and the products. I spent a lot of time researching, asking questions and shadowing the sales people. I built a relationship with them and that has helped a lot, I felt comfortable asking questions because I just wanted to learn.
DG: What are your hobbies and interests outside of work?
LM: A lot of my time is spent at the gym. I like going to the gym, it’s kind of where I can de-stress. I also enjoy photography, going to museums, and going to movies.
DG: What’s your go-to workout?
LM: I really like lifting weights at the gym. But I recently tried yoga and that was so challenging!
DG: Top tip for someone just starting out in the industry?
LM: Take initiative and take advantage of any opportunities that will help you excel in your role. If there’s additional training or education, go for it. Push the limits and don’t be scared to ask questions.
For more information on Lisa, visit www.texaspipe.com