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New York – The Manhattan Chapter of the National Kitchen & Bath Association (NKBA) held its Sizzling Summer Social in conjunction with the New York Chapter of the International Design and Furnishings Association (IFDA) at the newly renovated, experiential GROHE Live! Center and rooftop lounge in the heart of the Flatiron district.
The event provided the opportunity for networking and rewarded the support of the respective organizations’ membership in a relaxed and celebratory environment.
Guests were invited to tour the showroom while sipping on their own custom-crafted cocktails made with sparkling water from GROHE Blue Chilled + Sparkling. The water system combines the modern look of a designer faucet with a high-performance filter, cooler and carbonator for a choice of filtered and chilled, medium sparkling or full sparkling water all in the same tap.
A social media contest invited guests to create their cocktails or “mocktails” featuring sparking water from Grohe Blue Chilled + Sparkling and take a creative picture to post on Instagram or Twitter to enter. The winner, Alix Anopol, sales & design associate at Walker Zanger, received a $50 gift card to Eataly.
Guests also enjoyed interacting with the working shower wall, where they tested out the broad range of products, including rain showers and hand showers with multiple spray settings as well as the new kitchen bar showcasing popular designs, including the K7 Semi-Professional faucet and award-winning Minta Touch faucet.
“On behalf of NKBA Manhattan Chapter, thank you: we couldn’t have been more delighted to celebrate summer with GROHE!” said Kent Brasloff, NKBA Manhattan Chapter president. “It is only due to the generous support of our corporate chapter sponsors who so graciously provide the locations, staffing and funds for our semi-annual socials and many educational programs, that any of this is possible. That we are able to partner with such prestigious brand leaders, ones with international reputations, represents the esteem in which NKBA has come to be held.”
“We were honored to host such a distinguished group of industry friends and celebrate summer with them,” said Cheryl Dixon, head of Brand and Trade Marketing for GROHE America. “Our GROHE Live! Center is an interactive space built for creativity and inspiration, and we especially enjoy when industry professionals come to experience our products in lifestyle settings.”
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