Ripley PR has been named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category for its work with Reins, a fast-growing startup offering alternative equity solutions.

“The home service industry is historically skeptical of vendors new to the market, so Ripley PR’s strategy for Reins centered on establishing co-founder and CEO Chris Buttenham as a trusted expert and leveraging his background in a family-owned field service business,” said Heather Ripley, founder and CEO of Ripley PR. “By establishing Buttenham’s credibility within the home service space, Reins was able to accelerate acceptance and growth within the industry and educate business owners on alternative equity solutions such as phantom stock and profit sharing, key employee retention tools and effective succession planning strategies.”

“Ripley PR has become a true partner to Reins,” Buttenham said. “Their deep understanding of the unique perspectives in skilled trades has helped me to establish Reins as a leader in alternative equity incentives to help retain key employees within the home services market and position owners for successful exits.”

Ripley PR brings expertise to companies operating in the home service and building trades industries following more than a decade of providing services across a spectrum of verticals, including skilled trades, B2B technology, manufacturing, franchising and B2B professional services.

“Like Chris, I was raised in a family of the trades,” Ripley said. “The Ripley team takes pride in our deep understanding of skilled trades and independently owned businesses, and this award reflects the strength of our work on behalf of this industry and the strategic focus we bring to all of our clients every day.”

“With this announcement, these winners become part of the first chapter of the TITAN American Business Awards,” said Thomas Brandt, spokesperson of IAA. “They have shown what distinguished enterprise looks like in practice: decisive leadership, disciplined execution and results that create meaningful value. To every honoree, this title recognizes successful achievement and the standard you have set for your teams, clients, industries and those who will follow.”

The Outstanding PR Campaign award is not Ripley’s first TITAN recognition. In 2024, the company’s CEO  was named Female Entrepreneur of the Year.