AIM/R has reimagined its AIM/R On Tap educational series as a series of short-form videos designed to deliver concise, relevant information for rep agents with busy schedules.

The effort supports one of the association’s strategic outreach initiatives focused on providing members with pertinent information that impacts their companies’ bottom lines.

AIM/R leadership, including Justin Pfeifer, CPMR, AIM/R senior vice president of education, and AIM/R board members Jeff Davis, CPMR, and Mike McLeod, CPMR, reviewed the association’s monthly webinars and determined the AIM/R On Tap format needed to evolve into a more accessible and consumable resource.

“We’ve reintroduced our ‘On Tap’ educational series through a dedicated YouTube channel to provide our members with more convenient and flexible access to valuable content,” Pfeifer said. “Recognizing the challenges of committing to hour-long sessions during the workday, we’ve evolved our format into concise, 10- to 15-minute segments. This approach allows members to engage with relevant insights on their own schedule — whether watching or listening — making it easier to stay informed, educated and connected.”

AIM/R’s YouTube content is available at @AIMRonTap and @AIMR.RepNation.

For future content submissions or questions, contact AIM/R at [email protected] or 630-942-6581.