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Rinnai America Corp., a manufacturer of the No. 1 selling brand of tankless gas water heaters in , has partnered with and his racing entities in NASCAR and the NHRA to promote its line of products using his diverse motorsports portfolio.
In NASCAR, fans will see the red Rinnai logo in an associate position on Stewart-Haas Racing's No. 14 Ford Mustang driven by in the NASCAR Cup Series. In the NHRA, Tony Stewart Racing drivers and will carry the Rinnai logo in the Camping World Drag Racing Series, with Pruett running a full Rinnai primary sponsorship on her Top Fuel dragster in two events – the NHRA Winternationals in , and the NHRA Carolina Nationals in . Hagan will sport a full Rinnai livery on his Funny Car in the NHRA New England Nationals in , an event the three-time champion has won four times, including in 2022.