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TOTO, a world-leading plumbing manufacturer with more than in annual sales, announced today that its celebrated WASHLET line (encompassing WASHLET bidet seats, WASHLET+ bidet toilets, and NEOREST smart bidet toilets) has exceeded 60 million units sold globally since TOTO introduced the world's first WASHLET luxury bidet seat in June of 1980.
A brief look back in time reveals WASHLET sales' acceleration. From product launch to the one million units sold took 18 years and nearly seven years to reach 10 million WASHLETS sold. From there, WASHLET sales continued accelerating, and the leap from 50 to 60 million occurred in just three years – from April 2019 to August 2022.
"We are pleased that TOTO's WASHLET line sales' momentum continues increasing," said Hidemi Ishikawa, CEO of TOTO USA. "We gained over ten million happy new WASHLET, WASHLET+ and NEOREST customers in just the last three years, a testament to TOTO's superior innovation, design, technology, and performance. Once people discover WASHLET bidet seats and bidet toilets' benefits, they do not want to live without these high-tech personal cleansing systems. Whether they choose an introductory WASHLET bidet seat or a high-luxe NEOREST smart bidet toilet, consumers are confident that they meet TOTO's exacting quality standards, which are the highest in the industry."