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Bio Bidet by Bemis, a leading manufacturer and retailer of bidet toilet seats, attachments and smart home accessories, today released the results of a new survey exploring American sentiment about bidets.
The survey of more than 1,000 U.S. adults, conducted by Propeller Insights on behalf of Bio Bidet in February of 2022, revealed that while most Americans know little about bidets, many are curious about them. It also revealed a distinct shift in sentiment about bidets from older to younger Americans.
“Bidets are a superior hygienic and environmental solution, which is why we’re so passionate about them,” said James Amburgey, director of business unit development at Bio Bidet by Bemis. “This survey points to the fact that, even though Americans don’t know much about bidets, their associations are positive — especially among younger generations.”
Americans are clueless, but curious, about bidets
Only 12% of American adults say they know a lot about bidets. An overwhelming majority (82%) have never owned a bidet, and more than two-thirds (71%) have never even used one. More than a third of Americans (37%) don’t know what a bidet looks like.
Despite this lack of familiarity, Americans are clearly interested in bidets:
Bidets most popular with younger Americans — and men
The survey also revealed an interesting generational divide. While younger Americans were more likely to associate bidets with cleanliness (42% of 18-24 year olds) and wealth (42% of 25-34 year olds), older Americans were more likely to say that bidets were “out of the ordinary” (51% of 45+ year olds).
Perhaps consequently, younger Americans were significantly more likely than older Americans to have used or owned a bidet:
Ages 18-44 Ages 45+
Have ever used a bidet: 36% 22%
Have ever owned a bidet: 27% 8%
American men surveyed were more likely to have owned or used a bidet — and more men (29%) than women (16%) planned to shop for a bidet this year. And yet all Americans associated bidet use more with women (48%) than men (17%).
“American consumers still have a lot of misconceptions about who bidets are for,” Amburgey added. “Bidets are for everyone, and we’re working hard to educate consumers about that.”
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