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The Franklin Electric Co. brand Little Giant is celebrating a milestone 80th anniversary in 2021, and the company is marking the occasion with a series of initiatives planned throughout the year.
"For 80 years, Little Giant has stood the test of time, pumping a steady flow of proven reliability and superior technical know-how both through the products we offer as well as the staff and support team behind the scenes. We're excited to commemorate this anniversary with initiatives that bring our partners together," said Steve Frappier, business unit manager for Little Giant.
One such initiative is a revitalized brand look that the company notes reflects the 80 years of experience in innovation, manufacturing expertise, and technical support that Little Giant provides. "Little Giant has pumped a lot of water in the past 80 years, and there is much more to look forward to in the next 80 and beyond," Frappier said.
The core product that Little Giant still offers today was originally conceived in 1926, when plumber R.M. "Doc" Wolfe had an issue with the currently available pumps failing at a frustrating rate. At the time, air conditioning units were just beginning to become popular, and each unit had a pump to get water up into a screen for evaporative cooling. Every time Wolfe fixed one of these pumps, it would break again. He enlisted the help of inventor Harry Goodman to create his solution: the world's first evaporative pump. In 1941, the Little Giant Vaporizer was born — and so was the Little Giant brand. The innovative, patented pump became the cornerstone of Little Giant — and laid the foundation for a company dedicated to solving the pumping problems plumbers and HVAC professionals faced.
Decades of additional milestones followed including:
"It all started with a problem noticed by a plumber, and today Little Giant is solving the problems of contractors, distributors, and homeowners around the world," Frappier said.
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