Home » PRIER Launches New Brand Messaging and Website to Celebrate World Plumbing Day
PRIER Launches New Brand Messaging and Website to Celebrate World Plumbing Day
March 11, 2020
On World Plumbing Day, PRIER Products Inc. launched its new brand message platform. A leading manufacturer of brass plumbing hydrants, PRIER has revamped its brand with a new tagline, revitalized messaging and a fresh look that represents the core values of PRIER.
After careful analysis of the market, PRIER's leadership team determined it was time to evolve its brand to help reach the next level of growth. The new tagline, 'Build with Purpose,' is action-oriented and mirrors the company's mission of striving to be the industry's best supplier.
"Nearly 140 years ago, Anton Prier set out with a mission to build quality brass products while serving people," said President Nick Manning. "Over the years, PRIER has become well known in the industry for reducing hassles, building plumbing products that stand the test of time and making an impact in lives around the world."
The new website, www.prier.com, is more streamlined and easier to navigate. It includes new product specifications and various resources for engineers. A new ad campaign, event materials and catalog launched the same week, too.
"This is an exciting era for PRIER as it continues to build momentum in the marketplace," said Marketing Manager Jeff Madden. "The new branding embodies the personality and core strengths of PRIER while remaining true to our heritage."
"Our new branding puts our two most valuable elements front and center, our valuable people and our quality products," said Vice President of Sales and Marketing Matt Lemke. "I can't think of a better day to announce it to the world."