The Southern Wholesalers Association (SWA) Profit Enhancement Institute is an intensive two-day seminar designed for owners and principals, branch managers, and mid and upper-level managers in the wholesale/distribution industry. It will focus on tools and techniques for high performance management. The event's speakers are Dr. Albert D. Bates, founder and chairman of the Profit Planning Group, and Michael E. Workman, president of Michael E. Workman Associates. The registration deadline is March 19, 2019.