The campaign calls upon users to create a fun and thoughtful image or video addressing why they are a self-proclaimed “shower enthusiast.”

Silverstein, who passed away April 28, 2019, at the age of 86, created California Faucets in 1988 on three pillars: handcrafted quality, quick delivery, and superior service.

The catalogue, powered by MyPlumbingShowroom.com, allows users to quickly view full descriptions, specifications and images for each product.

By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.

Technology is playing a key role in today’s trends too, giving rise to improvements that foster healing therapies or help to create healthier, more sanitary environments. 

The company has promoted the two senior managers to vice president positions for commercial and industrial sales.

In each city, presenter Robb Best led attendees through four-hour courses that gave them solid takeaways to better engage with customers and increase sales.

Everett was an employee for Zurn Industries at the Zurn Wilkins location for 34 years before his passing in November 2018.

Under new leadership, the company has launched an array of digital marketing and advertising products, including social media, e-newsletters and website advertising.