For distributors, the rate of change within an already volatile, ultra-competitive market seems to be accelerating rather than slowing down. As mid-size and smaller distributors battle for market share with bigger organizations and of course, Amazon, relevance has become a critical success factor. Unfortunately, smaller companies may not be able to win if they focus on competing against the massive logistics capabilities of Amazon, or the giant catalogs and sophisticated tech stacks of the mega distributor. The good news, however, is that there are significant opportunities – based on smart B2B commerce strategies – that can only be pursued by more nimble organizations.
These opportunities – what we’ve defined over the past few years here at Insite as "disruptors" – can appear to be challenges at first glance. A deeper look, however, reveals some real advantages for small to mid-size distributors that can be used not only to stay alive, but to thrive in this increasingly complex B2B marketplace.
Once again this year, Insite’s B2B commerce experts have identified the top disruptors for distributors in 2019. Our blog series will uncover the hidden opportunities within these disruptors – and ways to start building smarter, more advanced B2B commerce strategies to take maximum advantage of each and every one.
Stay with us as we summarize 2019’s disruptors, and then explain more in posts each week over the next month. To begin, here are the primary factors leading distribution disruption in 2019:
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