FALLS CHURCH, Va. — Mike Montano, an authority in trust marketing, review management, and online reputation, stresses that “trust is the new trend in ‘Search.’” During his recent webinar to PHCC members, Montano explained why the customer review and social site, Yelp, matters more than ever.
Montano illustrated how Any Tyme, a professional plumbing, HVAC, and electrical services company, went from three to five stars on Yelp in 30 days. The company realized a 350 percent increase in leads from December 2013 to December 2014.
Montano’s strategies for being remarkable on Yelp included:
He encourage attendees to create ther own Yelp account and invite friends; invite Yelp friends to use service and ask them to write a reviews; make sure Yelp e-mails go to a distribution list, so everyone is aware when a good or bad review comes in; always respond to Yelp reviews, both negative and positive; and, with negative reviews, respond publicly, keep it brief, and be contrite (not emotional).
Montano also offered members advice on five things to never, ever do on Yelp:
This webinar is available online.