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U.S. Boiler Company has announced a strategic partnership with URELL, Inc. of Watertown, Mass. This partnership will couple the nation’s largest manufacturer of hydronic heating equipment with the premier manufacturers’ representative in New England and Upstate New York.
Effective Dec. 1, URELL will represent U.S. Boiler Company and the Burnham brand in the six New England states and Upstate New York. URELL will also represent other companies in the Burnham Holdings group, including Burnham Commercial and Thermal Solutions.
Founded in 1949, URELL has a wealth of experience in the plumbing and heating industry. Headquartered just minutes from Boston, the company fields extensive inside and outside sales teams, serving the largest hydronic heating market in North America. In addition to sales, URELL offers direct customer support through product and application training, certification classes, counter days, and other marketing events throughout the region.
By combining the depth and breadth of U.S. Boiler Company’s complete line of high efficiency gas, oil, and condensing boilers, with the wide-reaching capacity of URELL’s sales organization, this partnership will bring an unmatched level of sales, service, support, product offerings, and overall brand excellence to our shared customers in New England and Upstate New York.