Baxi (Bassano, Italy), announced that it will transfer all North American Baxi business and support to its Baxi North America factory operations. This will allow Baxi to deliver its products, service and support “factory-direct” to all North American customers.
“We will be better positioned to serve customers in the U.S. and Canada and expand our brand presence in these markets at a much faster rate,” said Alberto Favero, managing director of Baxi.
Favero confirmed that the distinctive nature of Baxi products, design and manufacturing will continue to be maintained in Italy. Ron Passafaro, CEO for Baxi North America, described the transfer of North American Baxi business and support as an "exciting opportunity."
“While our commitment to our current customers will not change, there is incredible potential to grow our worldwide leading brand. This new business positions us for those opportunities," said Passafaro.