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Heating, Air-conditioning & Refrigeration Distributors International (HARDI) has begun production on a documentary for the purpose of industry recruitment.
"The HVACR wholesale industry is currently experiencing a massive employment deficit," said HARDI President Troy Meachum. “The gap is weighing on distributors and it is becoming extremely difficult to find good employees. The need for recruiting younger individuals into our members' businesses has never been greater than it is now."
Commissioned by the HARDI Foundation, this documentary will have a focus on showcasing the daily lives of younger employees at HARDI distributors, with the aim of targeting younger generations for recruitment.
HARDI Foundation commissioned the filming and production from Muddy Trails LLC, who produced HARDI's On The Shoulder of Giants video showcased at the 2017 HARDI Annual Conference in Las Vegas.
"We were like everybody else, 'HVAC wholesale… never heard of it.' We had no idea an industry like this existed, let alone think that a story worth telling would come out of it." said Muddy Trails film director Bryce Suriano. "After we were introduced to the HARDI organization and the several HVAC wholesalers within the organization, we were left with one word on our mind... quality. Quality companies, quality work cultures, and quality employees who love their jobs."
The documentary premier is expected to line up with the 2018 HARDI Annual Conference.