DDI System, an ERP software engineer, has unveiled the company's new corporate brand and logo. The rebranding reflects both the evolution of the company as well, as its vision for the future.
Since being founded in 1984, DDI has been an innovator in the ERP software space for wholesale distribution operations. DDI’s award-winning ERP technology has continued to evolve in the face of digital disruption for the modern distributor. DDI will also introduce a revitalized website in the 4th quarter. The brand evolution is the positive outcome of the company’s broadening footprint, exceptional growth, and increasing recognition. The rebranding will continue to build and foster DDI’s dedication to offering an industry-specific ERP software solution for wholesale distributors.
“Our new brand identity is a logical step that communicates to both current customers and potential customers that we continue to provide products and services that consistently outpace our competitors,” said Jennifer Rosvally, director of marketing. “Our new identity helps mirror the belief that we’re an innovative and forward-looking company, founded on the principle of outstanding commitment to our customers ever-changing needs.”
Today, DDI’s Inform ERP software drives daily operations for more than 950 wholesale distribution clients, and over 12,000 users from coast to coast.
The redesigned DDI logo evokes the clarity, value and durability of the traditional DDI operational needs, while embracing the drive for continuous change, evolution and modern sustainability. The updated palette represents DDI’s core focus on sustainability and commitment to exceeding the evolving needs of today’s distributor.