The Fortune Brands Global Plumbing Group (GPG), a division of Fortune Brands Home & Security, Inc., announced the addition of Mark-Hans Richer to its executive leadership team. Richer joined the GPG as Senior Vice President, Chief Marketing and Innovation Officer. Bringing more than 26 years of corporate and agency experience to the GPG, Richer has a background in leading marketing, promotions, consumer experiences and customer operations for domestic and global brands.
In his new role, Richer will help elevate and expand the group’s Moen, Riobel, ROHL and Perrin & Rowe global brands, identifying strategic and consumer-led opportunities to drive innovation to fulfill unmet consumer needs. He also will be responsible for guiding global product development efforts and industrial design to create new offerings.
“Mark-Hans is a creative, results-oriented leader with strengths in portfolio brand management and innovation across multiple geographies,” said Nicholas Fink, president, GPG. “His strategic, consumer-insight-driven approach to marketing and product development allows him to pinpoint what consumers want and connect with them to find solutions that are both unique and practical – skills that make him an ideal fit to join our executive team. I look forward to working closely with Mark-Hans and the opportunities that lie ahead for our business.”
Previously to joining the GPG, Richer served as senior vice president, chief marketing officer at Harley-Davidson, Inc. Richer also held multiple marketing and advertising director-level roles within General Motors at Pontiac, GMC and Chevy Trucks, and at DDB Chicago. From these efforts, Mark-Hans was inducted into the American Advertising Federation's Hall of Achievement in 2006