ELK Group International has announced the purchase of Roswell, Georgia-based Kitchen and Bath manufacturer Xync Brands, LLC , producer of the Ryvyr and Hembry Creek brands. The expansion for ELK Group moves it into the furniture and fittings segment of the Kitchen & Bath market.

Xync Brands, founded in 2004, crafts products conceived to flow through sinks, vessels, vanities, tops, mirrors and plumbing fittings.

“This partnership will allow us to leverage our combined design team and marketing resources to launch new and exciting products and categories,” said Weinstein, president and founder of Xync. “ELK’s expansion into this segment of the kitchen/bath industry will be welcomed by Xync’s customer base as it increases the depth of offering while allowing customers to consolidate additional products onto one shipment.”

In addition to Xync Brands President, Hal Weinstein, veterans John Weinstein and Sharon Taylor will be joining ELK to provide transition, design, sales and customer service experience.