BrassCraft Manufacturing Co. received the Whole Package award for packaging and merchandising from the North American Retail Hardware Association for its Sure2Connect floor display. In addition, it received two honorable mention awards for the Sure2Connect individual package and their Better. Together. floor display.
“Having our designs recognized by the NRHA is fantastic”, said Mike Chapman, packaging engineer, BrassCraft Manufacturing Co. “I’m proud of the work we put into the designs to merchandise this product. The Sure2Connect display is designed not only to sell products, but to educate our customers and showcase our latest water valve technology.”
The display features both angle and straight valves, along with a tear pad showing the product features and benefits and easy-to-follow installation instructions.
“The Better.Together. floor display allows our customers to promote our valves and connectors together making selection, and purchase easier,” Chapman added.
The Whole Package Award is given to companies exemplifying the highest standards of packaging and merchandising excellence, the ability to capture attention, innovation, material used, informational value and overall graphic design. As a Whole Package winner, BrassCraft received recognition at the NRHA Village and were on display at the 2016 National Hardware Show in Las Vegas.