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Fifty percent jump over the 2015 Fall Market numbers
World and Main, LLC announced that its Spring Market set a new attendance record for the number of customers, vendor exhibitors, and attendees participating in the 2016 World and Main Spring Market in Edison, New Jersey, April 2-4, 2016.
The number of attendants jumped 50 percent over the 2015 Fall Market numbers. Formerly known as the HBC Home and Hardware Spring Market, the World and Main Spring Market is a major buying event for customers from the New York/ New Jersey/ Pennsylvania area to take advantage of deals and special pricing on thousands of products for the spring selling season.
“We designed the Spring Market with our customers in mind. A deeply-discounted coupon area, deals on named brands, special pricing on our own branded products, plus a food court and even a special appearance by baseball legend, Willie Randolph, all made it easy for attendees to save big in a relaxed atmosphere, said Anthony DeRosa, vice president, marketing, World and Main, LLC. “This event also marked the final step in our overall rebranding effort as HBC Home and Hardware Products became World and Main (Cranbury) on April 1st, 2016.”
World and Main added new promotional support and early direct mail catalogs to boost customer interest in the show.
“Our customers liked the hot deals on relevant seasonal products at this market. Many of our customers spent the day taking advantage of deals and planning their seasonal business with our sales team,” said Steve Quintano, director of sales, local market.
New and returning vendor partners including such recognized brands as SATCO, Kwikset, Rust-Oleum, Gorilla Glue, 3M, and Koch, to name a few, participated in the three-day event with special promotional deals. Additionally, World and Main owned-brands such as Comfort Zone, Aqua Plumb, PX, and Jones Stephens exhibited new products, introduced new programs and offered discounted promotions.