Ariston Group is pleased to announce the appointment of Farrah Larson as Key Accounts Manager – Builder, supporting the company’s Southwest Region, including California, Arizona, and Nevada.

Larson brings more than 15 years of building-industry experience and a proven record of developing successful relationships with national, regional, and local homebuilders. Her background includes strategic account management, new-home construction sales, product specification development, contract negotiations, pricing strategy, customer training, and cross-functional leadership.

Throughout her career, Larson has worked closely with purchasing leaders, division executives, contractors, distributors, designers, and other industry partners. She has earned recognition for delivering strong sales results, increasing market share, and providing an exceptional customer experience.

“We are excited to welcome Farrah to Ariston Group,” said Fernando Castro, regional sales manager for Ariston Group. “Her extensive builder experience, industry relationships, and customer-focused approach will be valuable as we continue strengthening our builder partnerships and expanding our presence throughout the Southwest.”

In her new role, Larson will focus on developing and managing key builder relationships, increasing product specifications, supporting current and future projects, and identifying new growth opportunities. She will also collaborate with Ariston Group’s sales, marketing, operations, and distribution partners to support the company’s builder-channel strategy.

“I am excited to join Ariston Group and work with its customers and industry partners across the Southwest,” Larson said. “I look forward to building strong relationships, supporting our builder customers, and contributing to the company’s continued growth.”