Horlick, a leading manufacturer of motor-generator sets and custom industrial control panels and a brand of SJE Inc., is celebrating 90 years in business.

Founded in 1936 by William Horlick, the company began by buying, selling, and refurbishing surplus military equipment, including motors, generators, transformers, and switchgears. Following World War II, HORLICK transitioned into manufacturing motor-generator sets for power and frequency conversion, serving both private industry and the military. The company later expanded its capabilities into custom electrical control panels. In 2022, Horlick was acquired by SJE Inc. to expand its custom engineered controls solutions.

“Celebrating 90 years is an extraordinary accomplishment and a testament to the generations of people who have built the Horlick name,” said Bjorn Haldorsen, CEO of SJE Inc. “Horlick’s history reflects many of the qualities we value across SJE. We are proud to have Horlick as part of the SJE family of brands and are excited about the opportunities ahead.”

Today, Horlick manufactures motor-generator sets for frequency conversion and load isolation, providing clean electrical power for applications along with customized control systems when standard configurations do not meet an application’s requirements, including custom enclosures, control systems and mechanical and electrical modifications.

“For 90 years, Horlick has succeeded in the greater Boston, Mass. Area by combining engineering expertise with a commitment to solving real customer challenges,” said Andy Wilson, president of SJE’s Engineered Control Solutions (ECS) Division. “Whether we’re developing a custom control panel or engineering a motor-generator system for a specialized application, our goal is to understand what the customer needs and deliver a rugged, reliable solution.”

“Reaching this milestone is about much more than the passage of time,” Haldorsen added. “It represents generations of employees who took pride in doing things the right way and customers who trusted Horlick to support their critical applications. We look forward to honoring that legacy by continuing to innovate and building the next chapter of Horlick.”