REHAU, a global leader in polymer-based mechanical and plumbing solutions, is pleased to announce the appointment of Erick Felsch as director, Strategic Builder Accounts for its Water Technologies Division in North America. In this role, Felsch will focus on expanding REHAU’s national builder footprint and driving growth in key markets across the region.

Felsch brings more than 20 years of experience in the building products industry, with strong expertise in national account strategy, builder channel development, and market expansion. Throughout his career, he has held senior leadership positions in the fenestration and building products sectors, collaborating with national production builders, regional distributors, and dealer networks to implement scalable growth initiatives.

Known for building long-term, value-driven relationships, Felsch will help align builders, contractors, and distribution partners with REHAU’s operational and strategic goals, supporting sustainable market expansion.

“REHAU has built an outstanding reputation for innovation and performance, and I’m energized by the opportunity to deepen strategic partnerships, expand into high-growth markets, and collaborate closely with our regional teams to drive sustainable, long-term growth,” Felsch said. “There is significant opportunity to strengthen alignment between builders, contractors, and distribution partners, and I look forward to helping advance that momentum.”

Felsch’s appointment underscores REHAU’s commitment to strengthening builder partnerships and accelerating growth in North America through innovative water technologies and strategic engagement.