Wrench Group, a national leader in home services, has expanded into Oklahoma City, Oklahoma, as it continues its successful “greenfield” growth strategy of launching new businesses from the ground up in top markets across the country.
The company added its 27th market nationwide as Comfort Wave Home Services, an HVAC, plumbing, and electrical service provider, announced it had opened its first location in Oklahoma City this month. Although the company is a new name on the local scene, its team has more than 125 years of combined experience serving homeowners in the Oklahoma City region and the company already has established roots with area community events and organizations.
“Oklahoma City is known for its friendly people and close-knit community and that is exactly why we are launching a new company built by experienced area technicians and home services professionals,” said Ken Haines, CEO of Wrench Group. “Comfort Wave will make use of the most technologically advanced operations systems and solutions to help our team grow the business and provide an excellent customer service experience.”
Comfort Wave plans to bring 100 new jobs to Oklahoma City in the first 15 months of operations in the area with a service area that encompasses all of central Oklahoma.
“Oklahoma City quickly stood out as a place full of talented people looking for the right opportunity to be in a thriving, dynamic, and growing work environment. With Oklahoma City’s friendly business climate and rapid growth, it seemed like the perfect fit in our greenfield initiative,” said Andy Piercefield, vice president of business development and Retail Operations at Wrench Group.
This is the seventh market where Wrench has employed a “greenfield” strategy. The company previously opened greenfield locations in Austin, Texas; Orlando, Florida.; Tucson, Arizona.; Birmingham, Alabama; Nashville, Tennessee; and Memphis, Tennessee. over the past three years. All six locations have quickly built a strong and loyal customer base and developed numerous community connections and partnerships.