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After months of planning, a three-wall mural on the F.W. Webb wholesale store in West Harlem, New York, is now complete. The exterior mural by renowned local graffiti artists Tats Cru took two and a half weeks to complete and covers three sides of the building at 2350 12th Ave. It visually represents F.W. Webb with images of plumbing and heating fixtures and PVF. It also highlights some of the brands that the location stocks.
The largest mural is 100' x 25' and appears on the back wall of the F.W. Webb building that faces the Henry Hudson Parkway. It is a highly trafficked area with 120,000 cars passing by it each day. The adjacent wall pays special homage to the community. It features a colorful and vibrant mural that spells out Harlem in large white lettering.
"F.W. Webb has never done anything like this before. We felt like it would be a good way to celebrate the unique community, which is known for its street art and home to the Graffiti Hall of Fame," said James Turbide, F.W. Webb general manager.
Tats Cru is a Bronx-based professional group of muralists whose work in aerosol began in the early eighties as three teenagers creating subway graffiti. They are well known in New York and have worked on major memorial murals throughout the city. They have also received national recognition and done work with large corporations like Coca-Cola and Sony, and big-names within the music industry, including Missy Elliott, Metallica, Jennifer Lopez and many more.
"It has been a pleasurable experience as artists to work with a company like F.W. Webb who respects our talent and cares about its employees and community," said Wilfredo "Bio" Feliciano, one of the founding members of Tats Cru.
F.W. Webb opened the West Harlem wholesale store in June. It stocks plumbing, heating, PVF and commercial water heater products and supplies for commercial and residential contractors. In addition, the space includes a private parking lot and a 15,000-square-foot pipe yard. F.W. Webb has wholesale locations in Manhattan and the Bronx and more than 30 locations across the tri-state area. The company is an official sponsor of the New York Yankees.