Lochinvar, an industry leader in high-efficiency boilers and water heaters, has announced significant updates to its time-honored Lochinvar VIP Contractor Program. Driven by customer insights, the program now offers a tailored user experience, customized reward selection, a streamlined submission process and distributor access.

New and existing customers are encouraged to enroll in the upgraded VIP Program by visiting www.LochinvarVIP.com. Once a customer enters the system, they will be served up content specific to their location and business. They will also have the option to upload orders in bulk, select rewards from a variety of offerings in any amount and access their activity reports in real-time.

Also new in 2020, distributors can sign up and register product for their VIP customers by logging into the same site and selecting the 'distributor' title, simplifying the process and giving more customers access. 

“At Lochinvar, we put our customers at the center of everything we do, and our VIP Contractor Program is no exception,” said Mike Lahti, vice president of sales, marketing and business development at Lochinvar. “We are thrilled to kick off another year of this valuable program; one that is truly driven by customer demand. Last year, contractors registered almost 5,000 products with some VIPs earning significant prizes, and we hope to continue this momentum.”

This year’s program also gives customers the chance to win product. The top three performers with the most products registered by March 31, 2021, will each win a KNIGHT boiler. Users can also submit photos through the end of March for the Installation Showcase to display their Lochinvar projects and enter for a chance to win a KNIGHT boiler.

To learn more about this year’s program, visit www.LochinvarVIP.com.