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Home » Topics » Social Media

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MOMENTUM BUILDING MARKETING

The Power of Storytelling: Make Your Plumbing Company Memorable and Trustworthy

By sharing personal narratives and leveraging earned media, businesses can create lasting impressions and stand out in competitive markets.
September 1, 2025
Heather Ripley

Want to stand out from the competition and earn lasting customer loyalty? Start by telling your story — because in business, your most powerful tool might just be the tale only you can tell.


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Stories From the Mechanical Room: All Things Private Equity with Matt Michel

August 28, 2025

In our latest episode, Dan and Steve are joined by Matt Michel, founder and past Chairman, CEO, and president of Service Nation Inc.!


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PROS REPS Corner: Meet Travis Abaire, a.k.a. @t.a.p.plumbingandheating

August 19, 2025
Tris Le and Nicole Meyer

Travis owns T.A.P. Plumbing And Heating in Bristol, Connecticut, and shares his 26-plus years of residential, commercial and industrial plumbing experience to thousands of Instagram followers. 


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All Things Backflow Prevention with Watts Water Technologies' Ian Baynes

August 7, 2025

In our latest podcast episode, Ian Baynes, VP/ GM Fluid Solutions at Watts Water Technologies, discusses how connected products have changed the game for backflow prevention, the surprising results of Watts' recent homeowner survey on backflow prevention, and more. 


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MOMENTUM BUILDING MARKETING

Don’t Let Your Social Media Hurt Your Chances at Scoring Earned Media Opportunities

Avoid pitfalls by managing your online presence professionally and strategically to amplify positive attention while mitigating risks.
August 4, 2025
Heather Ripley

While social media can elevate a home service business’s visibility and attract earned media, it also opens the door to public scrutiny—making a strategic, professionally managed approach essential for amplifying credibility while mitigating risks.


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PROS REPS RUGGED Mind and Body to Host Next Road Show in Illinois

July 24, 2025

Tradespeople and other members of the plumbing, heating, cooling and piping industry are invited to the event, which will take place on Thursday, September 18, at Topgolf Schaumburg in Schaumburg, Illinois.


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July PHC News Cover Story Extra with Auer Steel's Jon Hirsch

July 15, 2025

Tune in as we discuss how Auer Steel & Heating Supply Co. is getting high school students to pursue careers in the skilled trades! 


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Growing with Private Equity feat. Lehman Pipe and Supply CEO Josh Aberman

June 17, 2025

Tune into our latest podcast episode as Aberman discusses his company's recent decision to partner with a private equity firm and the advice he has for other businesses looking to take a similar path. 


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PROS REPS Corner: Meet Omar Harris, a.k.a. @omartheplumber

June 16, 2025
Nicole Meyer

The Florida-based plumber has amassed more than 70,000 followers across his social media pages.


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Rugged Magazine

Creating Community in Crisis

HVAC Service Tech Ilija Martinovich battles cancer and personal strife by fostering connection with others.
June 2, 2025
Nicole Meyer

During the COVID-19 pandemic, HVAC tech Ilija Martinovich faced cancer and divorce but found hope and healing through community and cooking, inspiring thousands with his @the_hvac_foodie story.


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