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Rugged Magazine

Creating Community in Crisis

HVAC Service Tech Ilija Martinovich battles cancer and personal strife by fostering connection with others.
June 2, 2025
Nicole Meyer

During the COVID-19 pandemic, HVAC tech Ilija Martinovich faced cancer and divorce but found hope and healing through community and cooking, inspiring thousands with his @the_hvac_foodie story.


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MOMENTUM BUILDING MARKETING

Prepare for the Unexpected with a PR Crisis Plan

A calm and steady approach may not only save your plumbing company from further embarrassment, but it might also save it from total ruin.
June 2, 2025
Heather Ripley

You plan for tornadoes and fires—so why not plan for a business crisis? From reputational threats to data breaches, home service companies are vulnerable. Discover how a crisis management plan and the right PR partner can protect your plumbing business before disaster strikes.


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Stories From the Mechanical Room Podcast: The Power of Relationships with The Joyce Agency's Skipper Joyce

May 21, 2025

Tune in as Skipper shares how he established his manufacturers' rep agency, the ways it has evolved, and the secret to its success; how Skipper helped our host Dan get his start in the industry; adapting to technological advancements, and more! 


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PROS REPS Corner: Meet Jeff DeMassari, a.k.a. @jeffjdemhvac

May 20, 2025
Nicole Meyer

PROS REPS Ambassador Jeff DeMassari has amassed more than 200,000 followers on his Instagram page, @jeffjdemhvac. 


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Watch: PHCPPros LIVE at AHR Expo 2025

May 12, 2025

Watch as we interview top manufacturers and discuss today’s trending topics, new products and technology, and other developments at their companies!


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PROS REPS RUGGED Mind and Body Hosts Inaugural Road Show

The event inspired and connected tradespeople during an evening of food, fun and wellness.
May 9, 2025
Nicole Meyer

In an effort to connect and inspire tradespeople and members of the PHCP community, PROS REPS RUGGED Mind and Body was thrilled to host its first-ever Road Show on Thursday, May 1 at the General Plumbing Supply location in Piscataway, New Jersey.  


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How Wholesalers Can Harness the Power of AI with Matco-Norca's Amy Zucchi-Justice

May 8, 2025

In our latest podcast episode, The Wholesaler Editor Ruth Mitchell is joined by Amy Zucchi-Justice, who has built a career leading strategic planning, branding, and business development initiatives.


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PHCPPros Celebrates National Skilled Trades Day 2025

May 7, 2025

PHCPPros would like to extend our gratitude to all skilled tradespeople for their essential work. 


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MOMENTUM BUILDING MARKETING

Make Your Home Service Company a Household Name

Public relations can enhance brand visibility and credibility, ultimately leading to business growth.
May 1, 2025
Heather Ripley

Public relations expert Heather Ripley explores the importance of incorporating PR into the marketing strategies of plumbing, electrical and HVAC companies.


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Stories From the Mechanical Room Podcast: From Doughnuts to HVAC with Alan Mercurio

April 17, 2025

Tune in as Alan, Dan and Steve discuss the unique way Alan entered the industry, his passion for education and how he's adapted to new training techniques over the years, some of his favorite teaching memories, and more! Thank you to Mitsubishi Electric for sponsoring this episode.


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