Cynthia Hall has joined the Forte Buying Group as CEO. She will be in charge of day-to-day operations with full responsibility for developing and managing Forte’s Product Only initiative. Hall will be the main point of contact with vendors, shareholders, committees, volunteers and prospects with the buying group. She will provide marketing and communication ideas to expand their business with Forte shareholders.

With an extensive background in product management and merchandising, Hall most recently held the position of vice president of merchandising with Hooker Furniture.  She received her bachelor’s degree in business administration from Averett College.

The executive search firm Brooke Chase Associates Inc. helped place Hall with Forte.