We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webinars
    • AHR Live 2023
  • PODCASTS
  • DIGITAL EDITIONS
Home » Home Depot views Interline as key to pro sales

Home Depot views Interline as key to pro sales

February 24, 2017
No Comments

Retailer will roll out Interline Brands’ product catalog in all its U.S. stores.

In an earnings call with stock analysts to discuss Q4 results, Home Depot executives expect Interline to be key to increasing Big Orange’s business with the pro customer.

“On the growth assumption, we are assuming that Interline will grow faster than the company average in 2017, which was true in the fourth quarter as well,” said Carol B. Tome, chief financial officer.

Following a successful test run, Home Depot will roll out Interline Brands’ product catalog in all its U.S. stores.

Craig A. Menear, CEO and president, added that Interline represents a $50 billion market opportunity across multi-family, hospitality and institutional markets.

“ … we own about 5 percent, give or take, of that market,” Menear explained. “So it’s a significant opportunity for us to continue our share of wallet with our Pro customer.”

Throughout this year, Menear added that the focus will be on allowing Interline customers to use their accounts to either purchase product at Home Depot or the store’s online site.

In related news, the company also discussed its “interconnected” approach to improve any customer’s ability to make purchases either in the store or online.

The company completed a substantial redesign of the its website with enhanced features for getter search and faster checkout, upgraded its mobile app and introduced a time of arrival feature to provide a faster and more accurate delivery date based on location.

“We measure the success of these changes by the increased traffic and conversion rates that we have seen across our interconnected platforms, as well as improved customer service scores,” Menear added. “For the year, our online business grew over 19 percent versus the prior year, and now represents 5.9 percent of our total sales.”

Business Commercial Contractors & Installers Distributor Hydronics/Radiant Industry Community News MRO/Retrofit Plumber Plumbing Residential Trends Wholesalers & Distributors
  • Related Articles

    Home Depot Integrates Interline

    Home Depot Starts Offering Interline Brands Products in Stores

    Home Depot acquires Interline Brands

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular

  • Chicago Plumber’s Union Dyes Chicago River Green for St. Patrick’s Day 2023

  • Six Truths About New DOE 2023 HVAC Efficiency Standards

  • Everything You Wanted to Know About Orangeburg Pipe (But Were Afraid To Ask)

  • The Basis for Most Plumbing Codes

Featured Video

Caleffi video thumb

The Gold Standard: Separation with NO Compromise

Industry Events

  • 26Mar

    MCAA 2023 Annual Convention

    Phoenix, AZ
  • 29Mar

    2023 SFPE European Conference & Expo

    Berlin ,
  • 11Apr

    ASA ELEVATE2023

    Charleston, SC
More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw03 2023 cover
    Learn More
  • Pe03 2023 cover
    Learn More
  • Phc03 2023 cover
    Learn More
  • Es 2022
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2023 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing