Grundfos announced the launch of its WHO RUNS THE WATER THAT RUNS AMERICA initiative, created to help water and wastewater utilities raise public awareness of the many challenges in the water sector. The initiative seeks to celebrate the professionals behind the scenes who keep the water flowing in America.

“I think that most Americans, when asked, ‘where does water come from,’ would say, ‘the kitchen faucet.’ Very few people actually pay much notice to how the water gets there,” explained Grundfos Group President/CEO, Mads Nipper. “They aren’t thinking about the process, mounting costs, or the water delivery network that makes this resource possible. Moreover, it’s the local municipal water workers — whose work we take for granted — who are the true hidden heroes in this water cycle.”

Water utilities across the United States want to change the way Americans think about water. In fact, according to American Water Works Association’s 2016 State of the Industry Report, communicating with the public is one of the top three concerns of water utility professionals.

Grundfos will be using customizable “Who Runs the Water That Runs America” Videos, a website, and social media to help individual utilities create messaging appropriate for their local audiences.