We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webinars
    • AHR Live 2023
  • PODCASTS
  • DIGITAL EDITIONS
Home » LPG Creates New Director of Marketing Role, Hires Francesca Anne Messina

LPG Creates New Director of Marketing Role, Hires Francesca Anne Messina

January 17, 2020
No Comments
LPG Creates New Director of Marketing Role, Hires Francesca Anne Messina

Luxury Products Group (LPG) is pleased to announce that Francesca Anne Messina has been named director of marketing. By creating this new position, LPG furthers its commitment to provide enhanced services for members.

Messina is a familiar face to many in the plumbing industry, having grown up in the business and spending the last seven years in various marketing roles for some of the biggest names in plumbing wholesaling. 

“Some of my earliest memories are of running down the aisles of my grandfather’s supply house, Peabody Supply Co. and The Bath Showcase, in North Andover, Mass.,” she said. “I have a great love for the plumbing industry — customers, vendors, the atmosphere of being in a showroom or supply house. Everyone in this industry plays a role in building America.

“It’s an exciting time for distributors, and I hope to make an impact with LPG members by providing them some new beneficial tools, including a member training portal that will be rolled out in the coming months. Showroom marketing must take place on multiple levels. There is great value in both the digital and traditional local marketing channels. Bridging those two areas is critically important for any showroom, and I believe my background and skill set is well-rounded in each.”

 LPG Executive Director Jeff MacDowell had high praise for the talents Messina brings to the group.

“I have never been more excited in my career to work alongside someone as talented and passionate as Francesca,” he said. “She has grown up in the industry, and has the skill, talent and enthusiasm to help lead the Luxury Products Group to the next level.  I am certain her talents will also be integral to the success in marketing on the IMARK Plumbing side of our group as well. We continue to roll out services and opportunities for our members, and the growth of our group as a whole reflects that. There has never been a better time to be part of Luxury Products Group than right now.”   

Messina earned a degree in communications and media studies from St. John University, and then spent four years with the American Girl brand, helping open its Miami location and focusing on sales, training and marketing. She chose to join the plumbing industry in 2013 as division marketing manager for Hajoca, which had recently acquired Peabody Supply. Messina was responsible for supporting all facets of digital and local marketing for the Midwest, Northeast and New England regions, before being named project manager for Hajoca’s Kohler Signature Store in King of Prussia, Pennsylvania. She gained responsibility for hiring and training the store team, leading the design and product selection, overseeing construction, and creating a marketing and advertising plan.

In 2017, Messina was named marketing manager for Blackman Plumbing Supply, where she helped build a comprehensive brand strategy, including relevant content, marketing automation, creative advertising, and partnerships with industry influencers. She also managed its digital marketing strategy, campaigns and website. When Blackman was acquired by Ferguson in 2018, Messina took on the role of website marketing strategist, helping build the digital strategy for Ferguson brands.

She believes that there is great opportunity ahead for luxury showrooms that are members of LPG.

“Throughout their existence, distributors and showrooms have gone through cycles of challenges,” she said. “And while the market is challenging today, the key is to take advantage of all the tools that are available. We can access more information than ever about potential and existing customers, which is extremely valuable in conversions to sales.

“I am looking so forward to participating in the LPG Expo this month, reconnecting with many of the vendors I’ve done business with and meeting with all the showroom members. I’m excited to learn about their businesses, how they create their luxury spaces, and how we can help support them. Problem solving is very fulfilling, and I am confident that working together we can build an even better future for everyone.”

Founded in 2009, LPG, a business vertical of IMARK Plumbing, is the industry’s most award-winning decorative buying group and has earned a reputation for developing innovative initiatives that strengthen its members’ and vendors’ businesses. The 440+ member locations serve independent plumbing, hardware, and lighting showrooms throughout the United States and Canada. LPG members benefit from business advantages that drive increased profits, professionalism, and access to highly respected vendors in the marketplace. Idea sharing, retail innovation, best practice sharing, and networking are among the top benefits sited by members and vendors alike. LPG has become the most award-winning decorative buying group in the United States and earned a reputation for developing innovative initiatives that strengthen its members’ and vendors’ businesses.

Bath & Kitchen Business Buying Groups Industry Community News Marketing Millennials Plumbing Wholesalers & Distributors Women
  • Related Articles

    Wilo USA Hires New Director of Marketing

    Luxury Products Group Names Leigha Lugo New Director of Marketing

    McWane Names Francesca Dunbar Vice President of Group Marketing

  • Related Events

    Women in Energy Webinar Wednesdays

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular

  • Chicago Plumber’s Union Dyes Chicago River Green for St. Patrick’s Day 2023

  • Six Truths About New DOE 2023 HVAC Efficiency Standards

  • Everything You Wanted to Know About Orangeburg Pipe (But Were Afraid To Ask)

  • The Basis for Most Plumbing Codes

Featured Video

Caleffi video thumb

The Gold Standard: Separation with NO Compromise

Industry Events

  • 26Mar

    MCAA 2023 Annual Convention

    Phoenix, AZ
  • 29Mar

    2023 SFPE European Conference & Expo

    Berlin ,
  • 11Apr

    ASA ELEVATE2023

    Charleston, SC
More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw03 2023 cover
    Learn More
  • Pe03 2023 cover
    Learn More
  • Phc03 2023 cover
    Learn More
  • Es 2022
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2023 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing