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Do you want to improve and grow your plumbing business? The first step is to look at your successful competitors and see what they are doing. Powered by our research, knowledge, insights and experience, we know the most successful plumbing businesses do the following very well.
What does that mean?
The key thing to remember is that you need to market your business "effectively." You should be tracking where your leads are coming from (e.g., referrals, ads in the paper, etc.) and the relative marketing spends. That way, you are able to measure what gives you your best bang for your buck and invest more accordingly. It is worth noting marketing is not a one size fits all approach, as the demographic profile of customers varies from business to business and the method to market to those customers should be varied accordingly.
How do you give yourself a leg up on your competition?
Successful plumbing business are able to adapt to the needs of the consumers. Consider the following examples:
This blog originally appeared on www.thefinancialforeman.com. Follow this link to continue reading.
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