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Visual merchandising is a retail practice that has changed drastically in the past few years as technology has made its way into the brick-and-mortar world.
In this two-part series, we want to break down some of the newest research with the goal of helping showroom owners, managers and sales staff understand how a new multichannel buying cycle impacts customer habits and what showrooms can do to stay relevant online and off.
Showrooms must have the right employees and the right customer experience to maximize the opportunity for success in today’s competitive retail marketplace. In a showroom sales environment, hiring for soft skills such as listening ability, enthusiasm and willingness to learn is critical for that success.