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hansgrohe congratulates BORA-hansgrohe superstar Peter Sagan for winning the Green Jersey of the Best Sprinter in the Tour de France for the 6th time. Sagan was the ambassador of the international media campaign “Your daily dose of energy” and released, in collaboration with hansgrohe, a “Peter Sagan Limited Edition” hand-held shower. After his sixth win, hansgrohe presented Sagan with a special green hand-held shower.
By being once again the fastest rider of the Tour, Sagan also ties the record set by Erik Zabel with six best sprinter classification victories. At age 28, no doubt Peter Sagan has a chance at a lot more victories ahead.
All through the 2018 Tour de France, cycling fans could encounter the hansgrohe campaign: “Your daily dose of energy”, in which riders of the BORA-hansgrohe team were seen enjoying a fresh shower, as they usually do after an intense athletic competition. The TV campaign was broadcasted during the whole month of July in Germany and France.