We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webinars
    • ASPE Live 2022
  • PODCASTS
  • DIGITAL EDITIONS
Home » All Hail the Carhartt Woman

All Hail the Carhartt Woman

May 20, 2017
No Comments

Dearborn-based Carhartt Inc. applauded hard-working women for Mother's Day in a new campaign.

The workwear retailer produced a one-minute long film to pay homage to women from the iconic Rosie the Riveter to current-day real women and mothers in their roles such as plumbers, mechanics, builders and teachers.

“We made this film because when you work at Carhartt you're constantly inspired by strong women on a daily basis — from the women who work in our own factories in Kentucky and Tennessee tothe women who wear our jackets and bibs on the farms, ranches and high rises of America. We've been making workwear for women since the 1940's, when Rosie the Riveter showed the world she can build or fix anything. We see that spirit alive and well in the real women and moms in this film. While the film is certainly an ode to moms everywhere — it's meant for any woman, man or child, who comes from a strong woman.”

Carhartt, which supplied coveralls for women workers during the war effort in the 1940s, created replica coveralls from the era for the women in the commercial.

The film also features President and CEO of Detroit-based Benkari Mechanical LLC Adrienne Bennett. She is the first and only female master plumber and plumbing contractor in the state, and the first African-American female master plumber and plumbing contractor in the country.

Read more

Contractors & Installers Industry Community News Plumbing
  • Related Articles

    Carhartt and Metallica's All Within My Hands Foundation Reimagine 1981 'Musicians Wanted' Ad to Recruit Skilled Workers this Labor Day

    Carhartt and Guinness Honor the Plumbers Behind Chicago's St. Patrick’s Day Celebration

    NAHB Professional Women in Building Council Honors Betsy Sheppard as Woman of the Year

  • Related Products

    The Wholesaler

    Directory Listing - Premium

  • Related Events

    The Water Demand Calculator: Updating the Hunter's Curve Summit

    Ninth Annual Celebrating Women in the Mechanical Trade Industry Luncheon

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular

  • Stories From the Mechanical Room Podcast: The Math Never Lies ft. Taco Comfort Solutions' John Barba

  • Newly Released Scorecard Ranks States for Water Efficiency and Sustainability Policies

  • What Recent Storms Show About the State of California’s Plumbing

  • Winsupply President John McKenzie Retiring

Featured Video

Flow aide

JC Whitlam Flow Aide Biodegradable System Descaler Kit

Industry Events

  • 31Jan

    KBIS 2023

    Las Vegas, NV
  • 31Jan

    IBS 2023

    Las Vegas, NV
  • 02Feb

    LPG Expo 2023

    Orlando, FL
More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw01 2023 cover
    Learn More
  • Pe01 2023 cover
    Learn More
  • Phc01 2023 cover
    Learn More
  • Es 2022
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2023 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing